Hi, I’m Elena.

A digital product designer. I specialize in extracting clarity from ambiguity through user research, delivering impactful interaction and visual design.

Featured Projects

lululemon Digital Store Pages

Connecting online and in-person shopping.

Web

User research, visual design, content strategy and prototyping

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Ecommerce Membership

Increasing loyalty program enrollment and engagement through gamification.

iOS

User research, visual design, information architecture and user flows

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